Atlanta 
Originally Atlanta was intended to be a photo book about a record album—specifically the Outkast classic LP Aquemini. However, the book ended up taking a much broader approach to the entire Atlanta scene after Schmelling realized he wanted to approach the book from a different angle. 
When I first had a chance to read through the book, I was immediately drawn to the Vice style aesthetic in the photos. The images certainly depict a cultural movement that was a force to be reckoned with. A lot of the original concept with Outkast is present throughout the book, but it blends in seamlessly with other visual stories that helped shape the Atlanta movement. I highly recommend giving this book a read through, if for nothing else but the visuals. You just might be inspired. 

Atlanta 

Originally Atlanta was intended to be a photo book about a record album—specifically the Outkast classic LP Aquemini. However, the book ended up taking a much broader approach to the entire Atlanta scene after Schmelling realized he wanted to approach the book from a different angle. 

When I first had a chance to read through the book, I was immediately drawn to the Vice style aesthetic in the photos. The images certainly depict a cultural movement that was a force to be reckoned with. A lot of the original concept with Outkast is present throughout the book, but it blends in seamlessly with other visual stories that helped shape the Atlanta movement. I highly recommend giving this book a read through, if for nothing else but the visuals. You just might be inspired. 

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